Proposal

BritAsia
News

Social Media Operations Setup

A dedicated social-first digital news vertical under BritAsia TV, designed for daily content production, consistency, and audience growth.

View Proposal Presented to BritAsia TV Leadership · February 2026

Instagram First

Carousels + Reels + Stories

3 Content Pillars

Indian · Punjabi · Global

Daily Output

2 Posts + Reels + Stories

Scroll

The Opportunity

Social-first news for the BritAsian audience — a gap in the market waiting to be filled.

Established Brand Trust

BritAsia TV has a loyal audience — launching a social-first news vertical leverages this trust into a fast-growing digital space.

Algorithm Advantage

Instagram's algorithm currently prioritizes informative carousel content and short-form video, creating an ideal window for news-style content.

Market Gap

There is a clear gap for curated, reliable, community-focused news targeting the British Asian demographic on social media.

Focused Micro-Department

BritAsia News will operate as a dedicated unit under BritAsia TV, ensuring daily production, brand consistency, and measurable growth.

Eight Content Pillars

All content will be structured across eight carefully defined categories to ensure comprehensive coverage and targeted audience engagement.

🇬🇧

UK Trending

Breaking news and trending stories from the United Kingdom that matter to BritAsian audiences.

🌍

BritAsian Community

Stories celebrating the British Asian diaspora — achievements, events, and community milestones.

🏛️

Politics & Policy

UK and India politics, policy updates, and their impact on the British Asian community.

🎬

Entertainment

Bollywood, music, TV, and entertainment news relevant to South Asian audiences.

🔥

Viral Trends

Trending topics, memes, and viral moments that drive engagement and shareability.

⚽

Sports

Cricket, football, and sports news with focus on British Asian athletes and teams.

🚨

Breaking News

Real-time coverage of major news events as they develop across the globe.

🇮🇳

India Focus

In-depth coverage of Indian politics, business, culture, and developments affecting the diaspora.

Strategy: Each content pillar will have its own visual identity within the BritAsia News brand, allowing targeted content that speaks directly to different audience segments while maintaining overall brand cohesion.

Objective

A clear, focused mission to build a social-first digital news brand for the BritAsian community.

Launch BritAsia News across BritAsia TV India, Pakistan, and Dubai with a phased rollout strategy

Month 1: Stabilise operations and posting processes for BritAsia TV India

Month 2: Expand to BritAsia TV Pakistan with dedicated content focus

Later: Launch BritAsia TV Dubai with additional team resources

Additional countries require additional team members and budget adjustments

Team Structure

A lean, expert 2-member execution team built for speed.

News Research & Content Lead

Research + Script Writing + Curation

Real-time trending news monitoring
AI-assisted + manual research
Story prioritisation & shortlisting
Caption writing, hooks & summaries
Brand tone accuracy & fact-checking

Creative Designer & Video Editor

Design + Visual + Motion Graphics

News graphics & carousel design
Platform-specific template system
Reels & motion asset production
Brand visual identity management
Premium, consistent aesthetic output

Key Requirement: Creative Designer

The designer must have strong capabilities in video editing, reel production, and motion graphics in addition to static design. This ensures we can produce both carousel posts and high-quality short-form video content in-house.

Daily Workflow

A streamlined 4-step content cycle — from research to results.

Research

Morning

AI gathers trending news stories
Content Lead shortlists top 5–8 stories
2–3 stories selected for posting

Content Creation

Midday

Scripts written in carousel format
Designer prepares visual slides & reels
Captions and hashtags finalized

Approval

Afternoon

Content shared for quick approval
Revisions applied if needed
Published on schedule

Engagement + Tracking

Ongoing

Monitor comments and DMs
Track saves, shares, and engagement
Weekly performance summary

Content Output Plan

Built for consistency and growth — daily deliverables that move the needle.

Informational Carousel Posts

2 per day

Multi-slide visual carousels

Reels (Short Video)

3–4 per week

15–60 second news clips

Story Updates

Daily

Polls, breaking news, behind-the-scenes

Focus: Instagram is currently pushing informative carousel content — we will prioritize educational, explainer-style posts to maximize organic reach and algorithm favorability.

Revenue Opportunities

BritAsia News is not just a content play — it's a revenue-generating platform with multiple monetisation pathways.

High

Affiliate Marketing & Product Features

Feature relevant products, services, and events within content — from Bollywood releases to cultural events, food brands, and fashion. Earn commission on referrals and ticket sales.

Medium

Event Promotion & Ticketing

Promote BritAsian community events, concerts, melas, and festivals. Charge for event coverage packages and earn through ticketing partnerships.

Growing

Instagram Subscriptions & Exclusive Content

Leverage Instagram's subscription features to offer exclusive behind-the-scenes content, early access to breaking news, and premium community features.

Long-term

Cross-Platform Syndication

As the brand grows, syndicate content to YouTube, TikTok, and X — each platform unlocking its own monetisation through ads, creator funds, and platform-specific revenue programs.

Strategic

BritAsia TV Cross-Promotion

Drive traffic between BritAsia News and BritAsia TV properties. Use the social platform to promote TV programming, events, and premium content — creating a closed-loop media ecosystem.

Key Insight: News and informational content commands higher CPMs (cost per thousand impressions) than entertainment content. BritAsia News positions itself as premium inventory for advertisers targeting the British Asian market.

Why a Dedicated Team

News content demands full-time focus — not a side project.

Daily Consistency

News is time-sensitive. Missing a day means missing relevance. A dedicated team ensures uninterrupted daily output.

Speed

Trending stories must be identified, scripted, designed, and published within hours. This requires a focused, coordinated team.

Design Uniformity

A consistent visual identity builds brand recognition and trust. A dedicated designer ensures every post is on-brand.

Community Monitoring

Active comment and DM management builds audience loyalty and drives algorithm performance. Engagement is a two-way street.

This cannot be handled part-time or alongside other operations.
A focused 2-member team ensures quality, accountability, and rapid execution.

Simple, Transparent Pricing

One flat monthly fee. Everything included. No surprises.

Monthly Fee

£500

Per Month · All Inclusive

Per month for BritAsia TV India. Billed monthly. Review point after the initial 90-day phase. No setup fees. No hidden costs.

Everything Included

👥Dedicated 2-member execution team
📅3–4 high-quality posts daily
📱Instagram, X & Facebook management
🎨Visual brand identity setup & templates
🔍Daily trend research & story sourcing
✍️Caption writing & content strategy
💬Engagement & comments monitoring
📊Monthly performance report

Next Steps

Approval to launch BritAsia News.

Approval Required

1News Research & Content Lead
1Creative Designer & Video Editor

Total: 2 Dedicated Resources

Launch Timeline

Week 1Team onboarding & brand guideline alignment
Week 2Template & workflow setup
Week 3Content production begins
Month 1First performance review

BritAsia News is ready to launch.

With the right team in place, we can build a trusted, high-engagement digital news brand that extends BritAsia TV's reach to a new generation of audiences.

BritAsiaNews