BritAsia
News
Social Media Operations Setup
A dedicated social-first digital news vertical under BritAsia TV, designed for daily content production, consistency, and audience growth.
Carousels + Reels + Stories
Indian · Punjabi · Global
2 Posts + Reels + Stories
The Opportunity
Social-first news for the BritAsian audience — a gap in the market waiting to be filled.
Established Brand Trust
BritAsia TV has a loyal audience — launching a social-first news vertical leverages this trust into a fast-growing digital space.
Algorithm Advantage
Instagram's algorithm currently prioritizes informative carousel content and short-form video, creating an ideal window for news-style content.
Market Gap
There is a clear gap for curated, reliable, community-focused news targeting the British Asian demographic on social media.
Focused Micro-Department
BritAsia News will operate as a dedicated unit under BritAsia TV, ensuring daily production, brand consistency, and measurable growth.
Three Content Pillars
All content will be structured across three distinct verticals to ensure comprehensive coverage and targeted audience engagement.
Strategy: Each content pillar will have its own visual identity within the BritAsia News brand, allowing targeted content that speaks directly to different audience segments while maintaining overall brand cohesion.
Objective
A clear, focused mission to build a social-first digital news brand for the BritAsian community.
Launch BritAsia News as a dedicated social-first digital news vertical under BritAsia TV
Begin with Instagram as the primary platform, with a roadmap to expand to TikTok, X, and YouTube Shorts
Deliver content across three pillars — Indian, Punjabi, and Global Affairs — for comprehensive coverage
Establish a dedicated micro-department with focused resources for daily content production
Build a recognizable and trusted digital news brand within the BritAsian community
Team Structure
A lean, focused 3-member team to drive daily operations.
Key Requirement: Creative Designer
The designer must have strong capabilities in video editing, reel production, and motion graphics in addition to static design. This ensures we can produce both carousel posts and high-quality short-form video content in-house.
Daily Workflow
A streamlined 4-step content cycle — from research to results.
Content Output Plan
Built for consistency and growth — daily deliverables that move the needle.
Focus: Instagram is currently pushing informative carousel content — we will prioritize educational, explainer-style posts to maximize organic reach and algorithm favorability.
Revenue Opportunities
BritAsia News is not just a content play — it's a revenue-generating platform with multiple monetisation pathways.
Key Insight: News and informational content commands higher CPMs (cost per thousand impressions) than entertainment content. BritAsia News positions itself as premium inventory for advertisers targeting the British Asian market.
Why a Dedicated Team
News content demands full-time focus — not a side project.
This cannot be handled part-time or alongside other operations.
A focused 3-member team ensures quality, accountability, and growth.
Next Steps
Approval to launch BritAsia News.
Approval Required
- 2Content Resources (Lead + Executive)
- 1Creative Designer & Video Editor
Total: 3 Dedicated Resources
Launch Timeline
- Week 1Team onboarding & brand guideline alignment
- Week 2Template & workflow setup
- Week 3Content production begins
- Month 1First performance review
BritAsia News is ready to launch.
With the right team in place, we can build a trusted, high-engagement digital news brand that extends BritAsia TV's reach to a new generation of audiences.